Welcome aboard our ship of dreams. I hope you’ll forgive me for taking so long to drop you a line. I knew you’d be busy putting faces to names and untangling the snarl of “best-laid plans” left by your predecessors. I picture you hunched over a deep desk drawer, sorting through the contents – rubber bands and spreadsheets, Post-its, thumb tacks, and flash drives, a pine shaped air freshener, pencils in need of sharpening, nail clippers, and lunch receipts tucked into a tiny leather-bound journal full of cryptic "to do" lists – looking for some common thread, an encryption key perhaps or a ghost of the founder’s vision.
I wonder how you’ll make sense of all that stuff – find a way to look past the numbers and projections to what Second Life itself has to say about its future. Personally, I’m not big on numbers, though I’d never tell you not to crunch, munch and otherwise manipulate them to help you understand your job. I just know that one person sharing a compelling story has the ability to capture hearts and minds, and that Second Life is the most powerful platform for storytelling I’ve ever encountered. This despite the ongoing issues with and debates about lag, the user interface, and land prices.
What if instead of being so concerned about the number of users, you focused on improving the tools content creators need to tell their stories? What if you concentrated on finding ways to actively promote and profit from those stories in physical reality where they’d reach a wider audience? What if you no longer saw each avatar as a single isolated being but as a node in a network – a door to an enormous labyrinth of interconnectivity that is constantly acquiring and sharing information? If they’re interesting, imaginative, and captivating enough, stories generated in Second Life will find their way through these nodes back into the larger web of interconnectivity and go viral. Isn’t that how true success and sea change happen – one person, one story, one imagination at a time?
The good news is that Second Life is full of storytellers and content creators of all kinds. I think of it as a living, breathing, fermenting brew of ideas that is constantly bubbling with possibility. The bad news is that it’s almost impossible for us all to stay in touch with one another. One of my biggest frustrations is that I have no reliable and efficient way to find and experience others’ work. Instead, and quite ironically, I am forced to use clumsy and time consuming tools outside SL to keep abreast of what people are doing.
But I’m not writing to chastise you about a problem you inherited and undoubtedly know about already. Instead, I’d like to weigh in on a topic that I believe lies at the center of the debate about the value and future of virtual worlds in general and Second Life in particular. There are those who argue Second Life is just a business and as such we – its users – are simply customers, consumers of a product. As such, we have no right to complain about or expect to have a say in the decisions Linden Lab makes about that business. Our only power lies in our buying power – our ability to refuse to consume. I couldn’t disagree more.
Second Life is not a quaint phenomenon, game or toy. It is a step in human evolution and communication – a way for us to safely expand and explore what it means to be human – to experience ourselves and express our creativity in ways that simply are not possible in physical space.
To give you a simple but profound example, let’s talk about Nick Dupree. In Second Life Nick is known as Namav Abramovic – a camel trader by profession. I first met Nick while volunteering to help the disabled get into SL. Nick was the one who recruited me. He was passionate about the subject and trained me well. So well that it was weeks before I thought to ask anyone why he typed so slowly. “Oh, I thought you knew,” the person I asked replied. “Nick has Muscular Dystrophy and he’s on a ventilator 24/7. The only part of his body he can move is his thumb.” To say I was stunned was an understatement, but that discovery was only the start of my education.
Over the next two years I watched as the Second Life community rallied around Nick, raising the money needed to move him from a private home in the rural south where he was being cared for by his mother and grandmother, to New York. Not only did Nick make the move successfully – always a challenge for someone who cannot breathe for himself – but he met the woman who became his wife in his first and Second Life as well. Today Nick is a happily married disability rights activist, Talmud scholar, poet and comic strip artist due in large part to the efforts of his fellow Second Life citizens.
Nick’s story is dramatic, but it is by no means the only one that illustrates the power and importance of virtual worlds. The recent HBO documentary, “When Strangers Click” featuring Jonas Tancred (aka Bara Jonson), a middle-aged Swede and Beth Hayes (aka Nickel Borrelly) a younger American woman who marries and eventually has a child with Tancred in physical reality, is another perfect example.
What I’m saying is that as the largest and most versatile of virtual worlds, Second Life is much more than a money-making endeavor. Whether intentional or not, its founders stumbled upon a way to literally give human beings second lives. In doing so, they also empowered them to dream – providing the freedom and tools to examine and re-imagine what it means to be human. The implications, both for financial success and problem solving are mind boggling . So too, I would argue, is the responsibility. In order to experience and embrace all that their Second Lives have to offer, its residents must feel empowered and have the ability to help shape, direct and change their world. Moreover, they are doing much much more than simply consuming your services. They are creating your product as well.
My question to you is, how can you build a living, responsive infrastructure that will support the growth and creative output – both in SL and back out to the larger world? I agree with Dusan Writer, who says that ubiquitous adoption is not necessary for Second Life to be a success. But to be truly empowered AND financially successful you will have to stop thinking you're in the business of virtual land management and focus instead on finding ways to encourage and work in partnership with the content creators to find mutually profitable projects. Here's my wish list:
- Think entertainment, education and innovation not real estate
- Invest in the platform - fix what’s broken
- Keep your promises
- Hold yourself and all of us to high standards
- Expand and enhance creative tools
- Expand communication tools
- Engage the community before making changes
- Be systematic and consistent when making changes
- Encourage and promote content creation
- Help export content to the world at large
- Step up to the plate - acknowledge, honor and find ways to celebrate the role Second Life and its citizens are playing in this shift towards a "Whole New Mind."
If I had to distill it all down into a simple bit of advice I would say, "Be a keeper and enabler of dreams Rod, and the rest will follow."
All the best,
Jenaia Morane